Writing Effective Emails

Want to get your emails returned? Who doesn’t… Many of us would settle for just getting our emails read! Let’s face it: prospects get hundreds of emails per week and there is a slim chance they are going to read – let alone respond to – an email from a sales rep.


Luckily, there are 5 quick secrets to help your emails stand out and give you the best chance of getting them read and returned. Here’s what they are:

Secret #1: Put the prospect’s first name in the subject line.

Everyone is drawn to their first name, so if you make your subject line something like:

“John, just left you a VM…”

Your email will stand out in their inbox and they will open it.

Secret #2: Personalize the first sentence of your email.

Draw your prospect’s attention to something that is happening now and current in their situation. This will snap your prospect out of his/her rote reading of emails. Things like:

“Hope you’re staying warm on this winter day!” or, “I’m sure you’re buried in your new project, so I’ll keep this brief…”

By taking the time to personalize your first sentence, you’ll draw your reader in and that will give you the best chance to get your email read.

Secret #3: Break your paragraphs up into sentences.

Nothing will turn your prospect off more than long, information packed paragraphs. Their eyes will glaze over!

Break up your sentences into paragraphs if possible to make them easy to read and accessible. I say no more than 2 sentences per paragraph.

Just like this example is written – easy to read, isn’t it?!

Secret #4: Ask for a return response – whether they are interested or not.

Give your prospect a chance to “opt out” of further communication with you.

Thank them in advance for their consideration and ask them to let you know if they’re interested – or not. And let them know you’ll remove their name if they aren’t.

Special Hint: Also give them the option of referring you to the right department or another person who might be more appropriate. This also gives them an out – and you an in.

Secret #5: Promise to follow up by phone if they don’t respond.

Let them know that you understand they are busy, and that out of consideration if you don’t hear from them you’ll follow up with a call in a day or two.

This really increases your response rate, and don’t be unhappy if they ask to “op-out.” Those prospects who do have just disqualified themselves and saved you a ton of time.

And for those you don’t hear from – start calling! Suddenly, when they do pick up, they’ll be a warm call.

Try implementing these 5 secrets today and watch as your emails suddenly become relevant again.

For more information please contact us at www.1salesboard.com or info@1salesboard.com…

Increase you Teams Productivity

In a recent sales productivity study we conducted for one of our clients, we learned that while their sales reps spend more time on selling activities compared to the external benchmark, they spend a small amount of time actually meeting with customers.


Salespeople face all sorts of distractions. Factors ranging from internal corporate demands to ramifications from a reeling economy and shifting competitive landscape all take a toll on their customer-facing time.  So how do you keep them focused on their primary task at hand?

Too often “time sinks” require a disproportionate amount of salespeople and sales managers’ time compared to the value delivered to their customers for those activities.

In a recent sales productivity study we conducted for one of our clients, we learned that while their sales reps spend more time on selling activities compared to the external benchmark, they spend a small amount of time actually meeting with customers.

Significant national account time was also being spent in post-sales activities that were time sinks. For example, their star salespeople were spending twice the amount of time constructing estimates as they were meeting with customers. Issue resolution required almost a day a week.

In the same previously mentioned sales productivity study, we learned that star and on-quota sales leaders spend more time managing their teams, including one-on-one coaching.  The best understand the systems and processes that their teams are using—both those that make them successful and those that impede their productivity.

  • Maximize selling time.

    How much time are your salespeople spending doing paperwork or following up to see that orders are processed and delivered? Can you remove those tasks from their to-do list if you improve your processes?

    Functional reassignments or outside resources can provide many of these support functions as long as your salespeople remain in the loop. In general, be attuned to removing obstacles to their selling success.

  • Keep them focused on the prize.

    One of the most powerful ways to keep momentum in the sales organization and drive consistent results is to establish a pattern of accountability through regular reviews. Visit account strategies and action plans once a quarter with your salespeople.

    Clearly framing your expectations and identifying milestones and planned near-term actions for the next 90 days keeps their focus on activities that lead to accomplishments versus things that are urgent. A 15-minute review of each plan keeps them moving forward with consistent targeted actions, resulting in a tight cycle of value with key customers.

  • Coach around sales calls.

    A well-written call plan and strategy for each call is a best practice. Coach your salespeople to cut through the clutter and be heard by articulating value that is personal, relevant, and time-sensitive.

    Spending five minutes to develop a thoughtful call plan brings more value to their customers, improves their odds of getting back in front of the decision-makers, and ensures that they are efficient and effective each time they meet.

  • Make sales calls with your folks.

    There is no better way for you to learn about your salespeople’s sales challenges and performance than by seeing them in front of their customers. And by watching what happens in between sales calls, you’ll gain a fairly accurate picture of where they need time and territory management improvement.

    Spending time in the field allows you to observe, analyze, and coach your salespeople, a highly productive use of time for all of you. Some studies suggest that on-site coaching can increase performance by as much as 20 percent.

  • Provide just-in-time market-ready plays with sales playbooks.

    Customer-facing time is valuable. But too often, salespeople don’t formulate how they want to talk to a customer or what message they want to convey until they’re standing in front of the customer.

    Sales playbooks capture and document what your best salespeople do to qualify, advance, and win deals. Brief and easy-to-reference, they deliver sales stage-appropriate content to your salespeople within the context of their current deal.

  • Provide a consistent rhythm for sales process.

    Brief weekly footprints (activity report) and as-needed, agenda-driven conference calls or meetings keep your sales teams accountable and give you an opportunity to shine the spotlight on their successes. Crisp, tight pipeline and forecast reviews define expectations and reveal a lot about your salespeople’s abilities and how they spend their time and effort.

Improving sales productivity is a common goal among sales organizations seeking ways to improve the top line of their business. As a sales leader, you must identify key factors to improve selling time—specifically customer-facing time—and generate better results from the selling time spent.

Top 10 Time Sinks for Salespeople

These sap time, energy and creativity, and limit high-value interactions with customers.

  1. Estimating/proposals
  2. Contract management
  3. Installation coordination
  4. Pricing/billing
  5. Scheduling
  6. Service delivery
  7. Issue/problem resolution
  8. Internal and customer communication
  9. Internal processes/systems
  10. Daily “emergencies”
  11. For more information please contact us at www.1salesboard.com or info@1salesboard.com…

Building an Effective Partner Strategy

Partners that add value to your company. Partners that work with your company on providing services TO your company. What’s the real value of these partners? You need to think beyond just the services or products they provide to you.


Companies engage with partners for one underlying reason: leverage. Vendors need partners in order to:

  • Scale marketing efforts. That is, get more leads with a lower cost of acquisition of said leads.
  • Scale sales efforts. That is, create an additional “sales force” without the inherent overhead in hiring salespeople directly.
  • Scale services efforts. That is, create a 3rd party ecosystem of providers who can implement your products.

And, these partners come in the following shapes and forms:

  • VARS, Distributors, SI’s, Dealers, Agents, and the like. Those reselling or providing services.
  • Those providing advice, implementation services, or similar offerings to clients of your products.
    And, they come in all different sizes and shapes, depending upon your product or solution and the niche you reside in.

I’m not telling you something you don’t already know, but I have been primarily talking about external influencing partners.

What about partners that are internal to your organization though?

Partners that add value to your company.

Partners that work with your company on providing services TO your company. What’s the real value of these partners?

You need to think beyond just the services or products they provide to you. And, frankly, it dawned on us the other day when a client, unbeknownst to them, said it directly to us.

The REAL value of an “internal” partner exists in the following:

  • They live in a unique microcosm that exists between you and the reality of the marketplace. They can tell you “how it is” and “how it should be done” in a plain and honest way. This value is unbelievably important because vendors often live in their own little world and can’t see beyond their borders. Partners you work with can!
  • These same internal partners are independent. They see and they bring experiences across a much wider swath of engagements, clients, and situations than a vendor could ever realize. Our client told us that they appreciate that we are independent because we bring to them best practices, best approaches, and best advice – all of which were tested via other clients. This speeds their routes to market. Don’t get me wrong, not all the advice is perfect for every client but it shortens the routes to success in every case. A great example is that a client was wondering what the best approach to creating a training program was and, because we are in this world we were able to articulate, in a fast manner, the right approach plus some other unique nuances that ultimately created a training program that resonated and connected to all parties – fast.
  • Lastly, honesty. The real value resides in the partner’s ability to be brutally honest at times – about approaches, about people, about what they think needs to be done. You just can’t get this 100% of the time from your people. You CAN get this 100% of the time from a good partner.

In today’s fast-paced marketplace, you can’t do it all yourself. You can try, but it will be more costly and probably won’t provide the ultimate value you are looking for.

So, establish your own internal network of partners for your company in certain areas. Just like you create leverage externally, you need to create leverage internally – to ultimately accomplish the same corporate goals!

Closing

Closing

“People don’t like to be sold. But they love to buy”

This quote from Jeffrey Gitomer is so true. He goes on to say that people don’t go around saying:

“I got sold a car,” they say, “We bought a car.”

You don’t say, “We got sold a house,” you say, “We bought a house.”

So what happens if the prospect after your leave the presentation is saying

” I was sold that…………” ? This can lead to a change of mind, and they may decide not to go ahead.

Some Sales Professionals focus too much on Closing the sale. They feel they have to, it’s the only way to get the deal.

“I am trying to close them but they will not give me a yes today”

Those days are gone.

“If I could would you?” or “If you could afford it would you join today?” are sharp replies that can sometime scare your prospects.

The top Sales Professionals do not close, they let the prospect buy. Yet really they are closing all the time. CONFUSED? Very simply, the sales presentation is so smooth, and has such a flow, that the prospects do not even notice any form of closing, because the Sales Professional is leading them along the presentation, selling to them, but making them feel like they are buying. You can not miss out simple things, like alternative closes to test the strength of how you are doing,or tie downs. A lot of alternative closes are done to get prospects to start talking naturally like they own. This is giving ownership and when you DO ask for the Sale TODAY they expect it, it’s a natural part of the process.

Closing is a part of sales. You can buy hundreds of books on how to close a sale, and get a full list of different techniques that you can use. Anyone can repeat a close to a client, but it is not going to guarantee you the deal. Nothing can replace the YOU, the friendly people’s person that has earnt their trust. This is the YOU that can speak to your prospects like you are asking your best friend questions.

Be a top Sales Professional, don’t be a closer, let your prospects buy from you. If your prospects feel they have bought, they are happy. If they feel they were sold, they will think of reasons not to go ahead………FACT!

Thank you for reading this post. I hope you found it helpful, Please share with your fellow Sales Professionals and if you liked it leave a comment.

 

Why are People Saying Cold Calling is Dead?

Recently, there has been a lot of chatter in the blogosphere about the death of cold calls. While there are those who defend cold calls and say they still work just fine, there are plenty of interesting points about why many believe this practice is ineffective and outdated.

It is hard to believe that less than two decades ago, cellphones were still a “newfangled idea.” Not only have many people given up land-lines for cellphones, but more people are primarily using their cellphones for texting or getting online instead of making calls.

In addition to this change in the way many people interact with phones, some of the other reasons that have been linked to “cold calling’s death” include:

Customers Have Higher Expectations: Because of its huge increase over the last decade, most customers are fed up with automated telephone support. The whole reason they pick up a phone is to speak with a real person. This leads to them feeling very frustrated when all they get is a system that only provides a limited number of choices.

Since more customers are getting fed up with this lack of support, they’re not only looking for other options, but are very hesitant to respond to any inquiries that seem automated. If they receive calls that are automated or sound scripted, they’re quite likely to hang up their phone within a matter of seconds.

Has Gotten Expensive: In the past, companies could rely on cold calling as a cost effective way to bring in new leads.

However, research from <a href=”http://blog.hubspot.com/blog/tabid/6307/bid/5587/Survey-Inbound-Marketing-Cost-Per-Lead-Is-60-Lower-Than-Outbound.aspx”>Hubspot</a> has found that leads obtained through inbound marketing methods like SEO and social media cost 60% less than those acquired through outbound marketing techniques like cold calling.

People Still Want to Talk (Just Through Different Channels): There’s no denying that cold calling has helped build many successful businesses. The reason this was possible is because businesses used the phone to connect with customers who wanted to talk.

While technology has changed significantly over the last two decades, this doesn’t mean human nature has seen a major shift. People still want to talk and connect with each other. However, instead of doing it on the phone, they want to do it online.

This is why middle-aged women spend hours on Facebook and there are more senior citizens than ever using different online chat tools. People care about connections, but they want more control and the ability to have conversations on their own terms.

Because people still want to talk when it’s done through the right channel, posts that declare cold calling is dead state that salespeople don’t need to panic. Instead, they simply need to take their skills for communicating with people and start using them in conjunction with online tools.

Do you think cold calling is dead?

 

How to Close a Sale

The most important step in the sales process is also one of the most neglected. I’m talking about the close, of course. Every salesperson should attempt to close every sale with no exceptions. If a prospect seems unreceptive you can use a softer close, while an eager prospect is a good candidate for a harder close.

Unfortunately it’s quite common for salespeople to panic and blurt out “Would you like to think it over?” or other such sale-killing statement. Few people will buy a product if the salesperson recommends he think about it first. After all, the prospect reasons, if even the guy selling the product doesn’t think I should buy it right now, I should definitely wait.

So how do you close a sale? There are at least as many closing techniques as there are salespeople. It’s a good idea to practice several different closes so that you can match the close to the prospect.

Basic Closes

These are fairly simple to implement and will work on a wide range of prospects. If you presented the product well and responded to the prospect’s objections, the close follows naturally.

Intermediate Closes

Once you’ve mastered the basic art of closing a sale, it’s time to review some intermediate-level strategies. These closes aren’t necessarily more difficult than the basic closing strategies, but they tend to be more complex.

Advanced Closes

These closes are a bit trickier to apply than the basic or intermediate closes. They require more setup time or a willingness to push the prospect a little harder. But when used wisely, they can seal the deal with prospects who otherwise wouldn’t buy from you.

 

Find Your Hidden Wealth

Find Your Hidden Wealth

All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what their hidden wealth may be. One way to begin is to ask deeper and better questions about your business than you ever have before. What is the story of your dealership? How is that unique and more importantly, how does that benefit the customer?

What is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth. The key is to determine your hidden wealth and begin to mine the potential gold that lies therein.

All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what their hidden wealth may be. One way to begin is to ask deeper and better questions about your business than you ever have before. What is the story of your dealership? How is that unique and more importantly, how does that benefit the customer?

Begin a journey to determine what your business does best. What does your business do better than anyone else? Then ask yourself these questions about that one thing, “How”, “Why” and how can I prove it to my customers in a way that benefits and motivates them? Once you determine the one thing that you do better than anyone else, then ask your customers why they think you do it best? See if what you feel and they feel are the same. If your business does something great but your customers don’t know, it won’t matter. If you customers don’t hold the same value in what you think you do great, it won’t matter. Better questions lead to better answers and better businesses.

Ask yourself, what do you have that others don’t have? What do you have that is better than what others may have? Is your sales staff better? Is your service better? Is your location better? Is your inventory better? Is your pricing structure better? Is your process quicker? Is your facility better? When you determine what you have that’s better, you must ask yourself, why is that true?

 

You must also ask yourself, how can I explain what we do and how it’s better in very specific terms that the customer cares about? You can’t say you have a large inventory. It doesn’t mean anything. But you can say you have 500 vehicles worth ten million dollars in inventory and that no one comes close to your selection and because of that it takes the hassle out of shopping. What ever you decide is your strong point, ask yourself this question, “Who cares?” If you can’t tell your customer in a way that benefits them, they won’t care.

 

Some dealerships have a large database of untapped business. Some dealerships have a great location with many possible synergies with other local businesses that could be explored. Many dealerships have community relationships that could be utilized. Many dealerships have talented but untrained people. Many dealerships are either sending the wrong or mixed message to the market or sending a good message to the wrong market or utilizing either the wrong medium or not enough mediums to reach their market.

 

Each dealership has assets that contain vast riches if they can be explored and tapped.

 

Social Selling: The Evolution of a Salesperson

What is social selling?

Social Selling is the use of social media platforms to listen, relate, engage and identify opportunities for engagement at the right time.

A social seller is someone who demonstrates the ability to blend digital technology, innovative web and social media to increase reach, depth, leads and expedite the sales cycle.

Why is Social Selling important?
The average company can access twenty times more information about you and your competition than they could five years ago. Salespeople today are at a huge disadvantage, if the statistics are right, customers are not interested in picking up the phone until after they have scoped solutions. How can the salesperson reach them early and then keep their attention?

Isn’t this Social Marketing?
Social Media Marketing is the use of social networks to create awareness and broadcast a brand message. Social Selling leverages social networks to build relationships. A marketing team will handle a brand account versus a salesperson will manage an individual personal account to create engagement.

Social Selling vs Traditional Selling
The good news is that Social Selling is not a break from traditional selling practices. In fact, the use of ABC (Always Be Closing) is now ABC (Always Be Connecting). Social Sellers do not and should not abandon email, phone or face to face methods. In fact, a deliberate use of social media will make these traditional methods far more productive. The customer becomes a warm contact, so if anything Social Selling will eliminate the wasteful parts of a sales process such as cold calling.

I said earlier that the sales people of today are at a disadvantage, so let me quickly mention the Social Buyer. The huge amount of online data gives the seller an opportunity to create value for the customers. Buyers may well be incredibly informed, but they are desperate to shorten their purchasing cycles. The more data they have to process and the more stakeholders they must consult, the longer it takes for them to make a buying decision. If salespeople could deliver insights to buyers at the right times, they could bring purchasing times down and then everybody is happy.

The Evolution of a Salesperson
We as a species are social creatures; we always have been, and that will not change. Social media has exploded into this era because of technology, the fastest adoption of technology in human history in fact. Your customers being on a social platform is just the tip of the iceberg. Smart devices are allowing us to be social 24/7. As younger generations step up the career ladder and become your customer are you ready to communicate directly into their pockets. Social Selling is an evolutionary step forward.

I will leave you with this last question:

Will the traditional 9-5 sales role be replaced with a 24/7 seller?…. in 2016 it has already…

People Buy From People

People Buy From People

101 Shares .A catalyst is an agent of change. There is not a better way to describe sales people. When your customer begins to shop, they are beginning a process of change. If you are the sales person who makes the sale, it will usually be because you were better at assisting the customer to make that change.

As a sales professional, it can be an eye-opening experience when you go shopping for yourself. Weaknesses in other’s presentations can teach us lessons about how to strengthen our own. One common theme you might notice is that many people don’t seem to recognize that people don’t buy products or services. People buy from people.

People buy solutions to perceived or real problems. Good sales people assist buyers in solving their problems through emotions, visual imagery, and proper logic and people skills. The one component of sales that makes everything come together is people skills. You may be great at product knowledge, presentation, demonstrations or closing skills, but none of those things will matter if you don’t create a relationship with your customer.

A catalyst is an agent of change. There is not a better way to describe sales people. When your customer begins to shop, they are beginning a process of change. If you are the sales person who makes the sale, it will usually be because you were better at assisting the customer to make that change. Let’s look at some ways to make those changes happen in a positive way that allows your customer to buy. Take notice of the phrase “allows your customer to buy,” rather than “you selling the customer.”

Imagine, for example, going to shop for a hot tub. You go to a nationally known store that has obviously conducted sales training for their sales representatives. The sales person has a very specific sales presentation. He also has considerable knowledge about his product and the competing products. The sales person is enthusiastic and energetic. In other words, he has a lot of good things going for him.

However, the sales person has a fatal flaw in his approach that probably costs him lots of business. The sales person tries very hard to be a sales person but he misses being just a person by a mile. What’s the difference?

The sales person begins to immediately show you the hot tubs and begins his process without taking the time to ask any questions and build a rapport that creates trust. When someone starts off a sales process in this manner, they are beginning what could be called the “Spray and Pray Method of Selling.” They spray out a presentation and pray that the customer gets excited about something in their verbal barrage about the product. They have no idea what that something might be.

This method lacks specifics, empathy, warmth, personalization, communication and listening skills, just to name a few problems. Imagine a different approach. A sales approach where the salesperson would have asked the some of the following questions:

• “Who will be primarily using the hot tub?”

• “How many people will usually use it at a time?”

• “Will it be used for recreational purposes, therapeutic or both?”

• “Will kids be using the hot tub?”

• “Do you currently have or have you had a hot tub in the past?”

• “If so, what did you like and dislike?”

• “Where will the hot tub be located?”

• “What kind of foundation will it be on?”

• “Will the area that the hot tub will be located at be enclosed or open?”

• “What is the most important thing to you about a hot tub?”

• “How long have you been shopping for a hot tub?”

• “During this shopping process, what has been the No. 1 thing about a hot tub or any features that has excited you the most?”

• “During your shopping process, has there been anything you may have wanted that you have not seen or anything in particular that has disappointed you?”

You can think of a ton of questions that would allow specific answers and enable the customer to experience the change they are looking for. You can use the keywords and answers the customer supplies you to laser in on what they want to accomplish, using specific examples that involve active and present-tense ownership imagery.

When you are doing these things, you are relating to your customer in an empathic and personal way that separates you from all the other sales people. Never forget that you were a person before you became a sales person, and that people buy from people.

 

Consistency and Sustainability in Selling

Consistency and Sustainability in Selling

Certainly, these are unprecedented times, but fundamentals are fundamentals.  When you stray from them, you get into trouble.  When in trouble, return to the fundamentals and return to consistent and sustainable sales success.

In today’s market place, you can survive the short term by making quick adjustments to your sales plan, pricing and market strategy.  These adjustments will be reflected in your sales pipeline and in your monthly sales results; however, what you will see in the end is that these adjustments will do little to secure consistent and predictable sales growth.   This is what you need to focus on to survive the current environment.  How do you do that?

Sales Fundamentals

Although the marketplace is sensitive to pricing, don’t automatically reduce your pricing or margins just to get a sale. Yes, this will help you today, but if you keep that client, you will have re-established your brand as the low cost provider or a price-based resource.

As difficult as it might be to maintain your pricing, I understand that you may have to sharpen your pencil in order to get a deal. Ok, then start selling additional services so that you can increase the revenue value of that client. Start focusing on average revenue per account instead of average size sale.

Focus on the client. The marketplace today certainly wants good pricing; however, they also are seeking “comfort” in a relationship. As much as we have discussed “not showing up and throwing up”, the market has changed. Prospects want assurance that your product will work; you willbe there when they need you; and that your business is sustainable. Start early by providing them information that will satisfy their need for security.

ABP = Always Be Prospecting. You need to step up your prospecting activity. If your normal mode of penetrating the market is through introductions, then you need to increase the number of meetings that you have with centers of influence. If you market yourself through networking, then do more networking.

One-time hits are valuable right now to prop up your sales and to support your financials, but understand that the one-time hit is exactly that, a one-time hit. If that hit is a $100,000 deal, then your strategy for next year needs to include how to replace that revenue event. You are better off transitioning those one-time hits into long term clients by closing the immediate deal and then entering discussions as a valued advisor.

Certainly, these are unprecedented times, but fundamentals are fundamentals.  When you stray from them, you get into trouble.  When in trouble, return to the fundamentals and return to consistent and sustainable sales success.