The Art of Effective Follow up

The Art of Effective Follow-up

There aren’t many people on earth who have lots of extra time on their hands. Why in the world would a rep invest over an hour with a prospective buyer and then not follow up? Was the project too small? Did something more profitable fall into the pipeline? I guess I’ll never know. A quick phone call or email explaining the situation would have gone a long way toward gracefully bowing out and saving your brand’s reputation.

A few months ago, I decided it was time to move forward with a significant home improvement project. I began the process by calling several companies who had done similar work in the neighborhood. Every company was eager to send a representative who spent considerable time with me reviewing the project and gathering the information necessary to submit a proposal.

All of the representatives I met with were friendly and had the expertise and experience I was looking for, and their companies had impressive resumes of similar projects they had successfully completed. I was very clear on how fast I wanted the work performed and everyone agreed that my expectations were within reason. This was going to be a difficult decision…or so I thought.

After all that work, three of the reps were never heard from again. I’m guessing everyone has experienced this frustration, but I’m still amazed when it happens to me.

There aren’t many people on earth who have lots of extra time on their hands. Why in the world would a rep invest over an hour with a prospective buyer and then not follow up? Was the project too small? Did something more profitable fall into the pipeline? I guess I’ll never know. A quick phone call or email explaining the situation would have gone a long way toward gracefully bowing out and saving your brand’s reputation.

While I had some reps bail on me, other reps sent competitive proposals in a timely fashion and then immediately went into hard-close mode. Asking for my business came easily for these reps but asking for my thoughts and reaction wasn’t as easy. I started to feel like I was buying aluminum siding and decided that wasn’t much fun. So I soon eliminated those reps from further consideration.

What is the “secret” to effective follow-up? And how can you ensure that you don’t push too hard, too little or not all at? Here are four simple but valuable ideas to help you gauge your effectiveness:

Don’t put it off.

Remember that your prospects are also prospects of your competition. When it comes to follow up, do what you say you’re going to do, when you say you will do it, or don’t say anything at all! Everyone gets busy and it’s easy for follow-ups to fall through the cracks. Don’t put it off. Use some form of contact management software to help you track commitments. Don’t like what your company uses? Buy your own! It will be the best $200 investment you make this year. The discipline of keeping your commitments costs pennies, but the regret of having them slip can cost thousands!

Ask great questions!
Most sales people believe that “listening” is the most important sales skill. It’s important…but it isn’t number one. Asking great questions is the key to moving opportunities forward. “What did you like the best about my proposal?” “What was missing?” “What, if anything, was off target and needs to be re-worked?” “In an ideal world, what would this look like as we move forward?” Follow up is your opportunity to learn and reposition. Don’t blow it by forgetting to ask high impact questions. Your goal is not to sell something but to help them make a great buying decision. Remember to keep your focus on them by asking great questions.

Be persistent, not pesky.
Be sure that you have a good, productive reason for every contact. Not many people are interested in having their sales rep “check in” to see if they’ve made a buying decision, but they are interested in having you follow up to add value to their decision-making process. Share relevant, new ideas or have one of your existing loyal customers (see all raving fans) call to discuss their experience in working with you. Prepare for every touch point by creating a simple agenda or outline for the conversation. Sharing this with your prospect at the beginning of the call demonstrates that you’ve done your homework and respect their time. Don’t just wing these conversations.

Just say no!
If, for whatever reason, you decide not to pursue an opportunity, contact the prospect right away and let them know. Introduce them to someone else in your organization or refer them to a competitor. Prospects appreciate the truth just as much as you do. Don’t just disappear! Learn the art of a graceful exit and save your reputation and personal brand. Remember that word of mouth marketing is a powerful tool, but it cuts both ways. Everyone appreciates the truth…it’s the trademark of a successful rep. Focus on speaking more truth with prospects who aren’t the right fit—they will appreciate it and it will free you to focus your energies on other opportunities.

Your ability to master the skill of effective follow-up is crucial to your long-term accomplishments. Most reps are great at the first few contacts, but very few know how to truly nurture an opportunity. Learning the art of effective follow-up builds clients, success and your personal brand. Are you mastering these skills? If not, you should be.

 

The 4 Obstacles to Closing Sales

Did you know that there are 4 common obstacles that salespeople face when closing sales? There are several other reasons why the end game of selling is stressful and difficult, but here are a few that are most common.Fear of Failure…There are several other reasons why the end game of selling is stressful and difficult. First and foremost is the fear of failure experienced by the prospect. Because of negative buying experiences in the past, over which you could have no control, prospects are conditioned to be suspicious, skeptical and wary of salespeople and sales approaches. They may like to buy, but they don’t like to be sold. They are afraid of making a mistake. They are afraid of paying too much and finding it for sale cheaper somewhere else.Fear of Criticism…They are afraid of being criticized by others for making the wrong buying decision. They are afraid of buying an inappropriate product and finding out later that they should have purchased something else. This fear of failure, of making a mistake in buying your product, is the major reason why people object, hesitate and procrastinate on the buying decision.Fear of Rejection…The second major obstacle to selling is the fear of rejection, of criticism and disapproval experienced by the salesperson. You work long and hard to prospect and cultivate a prospective buyer and you are very reluctant to say anything that might cause the prospect to tune you out and turn you off. You have a lot invested in each prospect and if you are not careful, you will find yourself being wishy-washy at the end of the sale, rather than risking incurring the displeasure of the prospect by your asking for a firm decision.Customers Are Busy…The third reason why the end of the sale is difficult is that customers are busy and preoccupied. It isn’t that they are not interested in enjoying the benefits of your product. It’s just that they are overwhelmed with work and they find it difficult to make sufficient time available to think through your recommendations and make a buying decision. And the better they are as a prospect, the busier they tend to be. This is why you need to maintain momentum throughout the sales process and gently push it to a conclusion at the appropriate time.Inertia is Hard to Break…The factor of inertia is the fourth reason that can also cause the sales process to come to a halt without a resolution. Customers are lazy and often quite comfortable doing what they are currently doing. Your product or service may require that they make exceptional efforts to accommodate the change or a new way of doing things. They perhaps recognize that they would be better off with your product, but the trouble and expense of installing it hardly seems to make it worth the effort. They see no pressing need or urgency to stop doing what they are doing and start doing something else with what you are selling.Everyone Buys at the Same Time…The good news is that everybody you meet has bought and will buy, new products and services from someone, at some time. If they didn’t buy from you, they will from someone else. You must find the way to overcome the natural physical and psychological obstacles to buying and then hone your skills so that you are capable of selling to almost any qualified prospect you speak to.

 

The 3 Secrets of a High Performing Sales Hunter

The ability to prospect is first and foremost the most important sales skill for gaining market share and sales volume. Without the hunting skill nothing else will happen.

1-The Strong Hunter will prospect and prospect consistently making the same number of attempts to get in front of the decision maker per day, per week and per month. When the hunter makes the same number of attempts per day, over time they can then calculate how many attempts they need to get to the decision maker, to get the sale, measure the amount of sales volume gained, and then be able to adjust their attempts. The successful hunter is committed to working on developing other sales skills to close the gap between attempts made and closed business.

2- The Strong Hunter knows how to get past the gate keeper and is very resourceful in making attempts to reach the decision maker. They have the skill to deal with the gate keeper and not get trapped. The hunter knows that any attempt to have the gate keeper pass on messages or send information in advance of speaking with the decision maker is a recipe for failure.

3-The Strong Hunter has the ability to get to the decision maker. They know getting in front of the decision maker will shorten the sales cycle, which will support doing a better job of qualifying or disqualifying a business opportunity and finding out about money availability. While also discovering the real issues facing the prospect and the compelling reasons the prospect has to make a decision to buy.The strong hunter knows that calling on anyone else in the organization will lead them down a path of having to deal with gate keepers. They will be speaking with people who can only say no and not yes, or having to deal with committees and then present a questionable quote.

 

Management By Wandering About (MBWA)

Picture a boss in a lavish office with sumptuous leather furniture and wood-paneled walls. He’s sitting behind a huge desk full of important work that needs his attention. He’s far too busy to be concerned with anything outside his office walls: there’s enough happening within!

This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations.

What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what’s happening out there “in the trenches”?

As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected.

If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze what’s really going on, and find solutions that meet the needs of your people and your company.

Introducing MBWA…

To get connected and stay connected, you need to walk around and talk to your team, work alongside them, ask questions, and be there to help when needed. This practice has been called Management By Wandering Around (or Management By Walking About) – MBWA for short.

William Hewlett and David Packard, founders of Hewlett Packard (HP), famously used this approach in their company. Tom Peters, in his wildly successful 1982 book “In Search of Excellence,” included lessons learned from HP and other companies that used a similar style – and the term MBWA immediately became popular.

What MBWA Can Achieve

Since then, Management By Wandering Around has never really gone out of fashion. If you use MBWA, you can increase the following:

Approachability – When your staff sees you as a person and not just a boss, they’ll be more likely to tell you what’s going on. You’ll get the chance to learn about issues before they become problems.

Trust – As your team gets to know you better, they’ll trust you more. You’ll be naturally inclined to share more information, and that will break down barriers to communication.

Business knowledge – Getting out and learning what’s happening on a daily basis can give you a better understanding of the functions and processes around you.

Accountability – When you interact daily with your team, agreements you make with each other are much more likely to be completed. Everyone is more motivated to follow through, because you’re seeing each other on a regular basis.

Morale – People often feel better about their jobs and their organization when they have opportunities to be heard. MBWA makes those opportunities available.

Productivity – Many creative ideas come from casual exchanges. MBWA promotes casual discussions, so people will more likely feel free to come to you with their ideas.

Despite its obvious benefits, use of MBWA has been hit-and-miss. To be successful, it takes more than simply strolling through your office, warehouse, or production facility. MBWA isn’t a “walk in the park”: It’s a determined and genuine effort to understand your staff, what they do, and what you can do to make their work more effective.

Don’t just do MBWA because you feel it’s an obligation – this probably won’t work very well. You have to truly want to get to know your staff and operations, and you have to commit to following up concerns and seeking continuous improvement.

How to Implement MBWA

These “wandering around” tips can help you get started:

Relax – People will sense your genuineness and casualness, and they’ll respond accordingly. Stiff, formal conversation will probably lead to equally rigid responses.

Listen and observe more than you talk – Use active listening with your staff. When people feel you’re hearing them, you’ll probably seem more sincere. Read some pointers on active listening.

Ask for feedback and ideas – Let everyone know that you want ideas to make things better. As the boss, people may think that your opinions and ideas are “right.” So hold back from saying what you think – the goal is to see what others have to say.

Wander around equally – Don’t spend more time in one department or section than another. And don’t always talk to the same people, or to people with certain ranks. You want to be approachable to everyone, regardless of job title or position.

Use the time for spontaneous recognition – If you see something good, compliment the person. This is a perfect way to show your gratitude.

Hold meetings “out and about” – Instead of having all your meetings in the boardroom or your office, meet with people in their work areas and “on their turf.” This can put them more at ease. Communicate your expectations and needs so that everyone knows what you value.

Don’t use this time to judge or critique – This can make people nervous when you’re around. If you see something that concerns you, talk to the person later, in private.

Answer questions openly and honestly – If you don’t know an answer, find out and then follow up. If you can’t share something, say so. Telling half-truths can break down trust.

Communicate – Share company goals, philosophy, values, and vision. Your “walk-arounds” are opportunities to mutually share information that helps everyone understand and do their jobs better.

Chat – Effective organizations aren’t all about work, work, work. Build relationships. Learn the names of your staff’s kids. Find out what they love to do or where they’re going on vacation. Joke, laugh, and have fun. You may be surprised at how great it feels to relate on a personal level with the people in your office.

Don’t overdo it – Don’t leave people feeling that you’re always looking over their shoulders! Wander around often enough to get a good feel for what’s going on, but not so often that your presence feels like a mundane distraction.

Note: To implement MBWA throughout your company, consider making it one element of your managers’ performance evaluations. What gets measured gets done! If supervisors work far away from the staff they manage, consider moving them, or giving them a second office that’s closer to where the work is done. If managers work near their staff, they may be more approachable.

Key Points

Management By Wandering Around can be an effective and practical way to keep up with what’s happening within your team and your organization.

Make the effort to get out and build relationships with your staff. This can pay off significantly with the information you’ll gather and the trust you’ll build. A team spirit can naturally develop when you show a genuine interest in your people and their work. It’s also a great way to keep the company’s vision alive at all levels. It’s easy, economical. and a whole lot of fun!

Apply This to Your Life

How can you use Management By Wandering Around to help you achieve your leadership goals? Ask yourself the following:

When was the last time you walked around your office or department? Why did you walk around? Were you looking for things that people were doing poorly or doing well? Were you using it as an opportunity to criticize or learn?

Where do you usually hold your meetings? If you use your office or your boardroom, do you think your staff finds that intimidating?

Do you know the first and last names of all your team members? This is a must. Better yet, you should learn the names of their spouses and kids.

Do you know more about a small group of your staff vs. all staff, or more about one department vs. others? Why have you been focusing your attention on just those people? Do you think the rest of the staff sees this as favoritism?

Do colleagues come to you with ideas? Think about the creativity and innovation you could tap into if they did.